She wants to call herself a “career renaissance woman”— not in an untethered sort of way, but in a way that’s focused and fearless. She is. Our friend and colleague, Sarah Ehlinger, has gone from brand manager to illustrator to creative director to photographer to business owner over the course of her career. And, she’s also the first person we call when we want validation of the latest health and wellness trend. She’s valued as much for her strategic mind as she is for her design eye, and we had the pleasure of catching up with her recently about working with big brands and small brands, solo and with AI.
We slated 15 minutes for this conversation, but it carried effortlessly for 30 (and we could have kept going). Jump in at key points or join for the full chat.
Highlights:
[2:38] Sarah breaks down the pros and cons of working with global brands and agencies versus solopreneurs and start-ups.
[6:12] The path to building confidence in and outside of agencies.
[7:20] Sarah’s #1 growth hack for small brands, straight from the playbook of industry giants.
[10:05] Her insights into what big business can learn from small, scrappy brands.
[14:16] Gear up for some deep takes on AI. Sarah knows more than the average bear. As she says: the genie’s out of the bottle– so how can creatives use AI and participate in change in an informed way?
[24:14] What’s grabbing Sarah’s attention in LA right now? We talk about the importance of insights behind the trends.
Catch up on some of our recent posts that cover similar themes:
Throwbacks.
What ‘the kids’ are into these days.
Big brands innovating in unexpected ways.
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