On Brand | Ellen Kellogg | Substack

Nostalgia On Tap. Nepo Chic. Vice or Nice?

And Heinz joins the breakfast table.

Jun 24 •

and

Smash Hits. Gig Economy. Sexy Dates.

And why timing matters when redesigning your brand.

Jun 10 •

and

Trust is Overrated.

Can you trust me on this?

Jun 3 •

Swiss Army Knives. The Dirt Road. Scaling Without Spinning.

And why 'cupcake tests' can help start-ups get on the right track.

May 27 •

and

Blush Boom. Copycat Cosmetics. Selling Air.

And the shadiness of tanning beds moonlighting as 'wellness'.

May 13 •

and

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Past Deep-Dive Essays

Trust is Overrated.

Can you trust me on this?

Jun 3 •

Market Patterning: The Power of Looking Laterally

The future is happening..somewhere else.

Apr 29 •

Growth: Does Your Slogan Have Sub-Brand Potential?

Mar 25 •

Tone of Voice: Your Brand Doesn’t Need To Sound Like Oatly

A great voice requires showing up— consistently, credibly and compellingly– in a way that makes sense for your brand.

Feb 25 •

Sonic Branding: It's Not Rocket Science.

But potentially rocket fuel.

Jan 28 •

Past Quick Takes

Smash Hits. Gig Economy. Sexy Dates.

And why timing matters when redesigning your brand.

Jun 10 •

and

Blush Boom. Copycat Cosmetics. Selling Air.

And the shadiness of tanning beds moonlighting as 'wellness'.

May 13 •

and

Terminal Drift. Fairway Flexes. Plastic-Free Gum.

And...is Coco Cult’s ‘good poop’ promise enough to take it from niche to mainstream?

Apr 1 •

and

Vowel Takebacks. 'Zalpha' Knows Best. Lowkey Beauty.

And will next-gen Trotter's be "Trotter's"?

Mar 18 •

and

Must Reads. Office Hours. Let's Get Reacquainted.

A look back before we look ahead.

Mar 11 •

and

Insights From Our Peers

Swiss Army Knives. The Dirt Road. Scaling Without Spinning.

And why 'cupcake tests' can help start-ups get on the right track.

May 27 •

and

Three Turnarounds. Sticky Jingles. And J.A.M.

Career and branding lessons with three-time turnaround leader and brandmaster, Jeni Golomb.

Feb 11 •

and

17:13

D1 Basketball. Corporate Ladders. See Ya, Meyers-Briggs.

Our chat with brand manager turned "breakthru" leader, Laura Barnard.

Nov 19, 2024 •

and

16:50

Intrapreneurship. Embracing AI. Trends on the LA Flea Scene.

Our chat with the multi-talented and always insightful, Sarah Ehlinger of Brand Spanking You.

Oct 8, 2024 •

and

31:36

Stay connected!

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