3 Comments
User's avatar
Kristine Campbell's avatar

The Binky is such a great case study for sports marketing! Can’t go into a youth field these days without seeing the rings and blings!

Expand full comment
Ellen Kellogg's avatar

Absolutely! Battle nailed the product effectiveness x desirability x distinctiveness trifecta with this one.

Expand full comment
Mia Clarke's avatar

Interestingly, I haven't seen this trend in the UK yet...sure it'll be here in a few months but the US is generally ahead when it comes to sports marketing.

Expand full comment